Aseana Properties is committed to making a positive difference in the world, whether it is making a difference to the local community or whether it is building a better working environment. In a nutshell, Aseana Properties believes that being socially and environmentally responsible is good for people, the planet and for business. The following 6 core principles define the essence of corporate citizenship for the Company. MANAGING CORPORATE RESPONSIBILITY The Board of Directors at Aseana Properties has oversight mechanisms, through corporate-level policies and standards to ensure an effective CSR programme is delivered in the interest of its employees, shareholders and the community at large. It is determined to ensure that its CSR programme acts legally and responsibly on all matters and that the highest ethical standards are maintained. The Board recognises this as a key part of its risk management strategy to protect the reputation of Aseana Properties and shareholders values are enhanced. EMPLOYEES In the current changing economic environment, competing demands and stress, the welfare of employees is critical in order to ensure they are productive, creative and innovative. This is also in order to achieve the highest standard in the workplace. The Company therefore works closely with its Development Manager to ensure that all employees are treated fairly and with dignity because it is the right thing to do and also to get the best out of them. HEALTH AND SAFETY Aseana Properties considers Health and Safety to be important because it protects the well-being of employees, visitors and clients. Looking after Health and Safety makes good business sense and the Company works hard to provide a healthy workplace environment for its staff, contractors and visitors.
Some of the organised efforts and procedures for reducing workplace accidents, risks and hazards, exposure to harmful solutions include: STAKEHOLDERS Aseana Properties works collaboratively with its stakeholders to improve services and to ensure client satisfaction. The Company is committed to meaningful diaIogue and encourages stakeholder participation through stakeholder meetings, roadshows, briefings, conference calls, timely release of annual report and publication of its quarterly magazine, CiTi-ZEN (now in its 12th year). Aseana Properties also maintains an updated and informative website, www.aseanaproperties.com that is accessible to stakeholders and members of the public. ENVIRONMENTAL MANAGEMENT Aseana Properties believes that any commitment to a more environmentally sustainable world has to start at home, and to this end, it challenges itself to work in an environmentally responsible manner and to find new ways to reduce its carbon footprint. It also works with architects to look at how they can be more environmentally friendly by incorporating natural elements such as water, greenery, light and air into its projects. COMMUNITY Aseana Properties understands the importance of community engagement both for the communities themselves but also for giving staff more meaningful experiences by tapping into their professional skills and capabilities. Malaysia Children’s Chemo Graduation Ball (2016) Aloft Kuala Lumpur Sentral Hotel sponsored a charity event, ‘Children’s Chemo Graduation Ball’ in order to support children in need of cancer treatment. The funds raised were donated to The National Cancer Society of Malaysia (NCSM) for the University of Malaya Medical Centre (UMMC) and Hospital Kuala Lumpur (HKL). Continued support and contribution towards the Scar of Life project by Heartbeat Vietnam (2014) Ireka Engineering & Construction Vietnam Co Ltd donated USD 5,000 in support of the fifth Scar of Life project by Heartbeat Vietnam. The contribution was utilised for the surgery procedures of five children suffering from cardiovascular diseases at the Cardiovascular Center – E Hospital, Hoan My Da Nang Hospital, and Tam Duc Hospital. Contribution in support of the Scar of Life project by Heartbeat Vietnam (2013) Ireka Engineering & Construction Vietnam Co Ltd donated USD 3,000 to the fourth “Scar of Life” project themed “The Dreams” by Heartbeat Vietnam to help children who are born with congenital heart diseases. Heartbeat Vietnam, under the VinaCapital Foundation, has saved over 2,200 children’s lives and they also provide family grants for food, education, medical expenses, travel and continuing care grants. VinaCapital Foundation’s mission is to empower the children and youth in Vietnam by providing opportunities for growth through health and education projects. Contribution towards LIN Center for Community Development for the underprivileged children in Ho Chi Minh City (2013) Ireka Engineering & Construction Vietnam Co Ltd contributed USD 1,500 in support of the “Narrow the Gap Community” themed project organised by LIN Center for Community Development (LIN) in support of the underprivileged children in Ho Chi Minh City, Vietnam. The contributions were equally divided to Ceporer Hoc Mon (to build clean water tower to help improve the quality of life for 161 children from 80 families living in Long Thuan – Long An, where the water source had been contaminated by alum); Nhan Ai Social Work Club (life skills training and psychological counselling to disadvantaged children in poverty stricken areas of HCMC; and The Center of Multilanguage Database Kim Tu Dien (produced a ‘Let’s Learn’ e-book for visually impaired children at shelters, clubs and schools in HCMC). Terry
Fox Run Launch and Charity Auction
(2007) Terry
Fox Run Launch and Charity Auction The
objective of the charity campaign is to
raise funds for the Cancer Research
Initiatives Foundation ("CARIF"), which
supports research, prevention and
treatment of cancer in Malaysia. An amount
of more than RM60,000 (of which RM10,000
was donated by the Company) was raised. Establishment
of Art Gallery, Art Salon @ SENI
(2007) Setting
up an art gallery known as Art Salon @
SENI at one of our properties to promote
Malaysian artists and art to the public,
thus providing the artists with the space
to showcase their art works while giving
the art lovers and community easy access
to the artists and their works. A
percentage of the proceeds from sale of
the art pieces is to be donated to
charitable organisations. Art
Quest: Art Competition for School Children
(2008) Organisation
of an art competition named Art Quest to
be held in collaboration with two local
international schools to encourage
development and raise awareness of arts
among students. MANZA Charity Fashion Show (2009) SENI Mont’ Kiara was the venue sponsor for ‘The Bold and The Beautiful Fashion Show’, a charity event organised by Malaysian Australian and New Zealand Association (MANZA). The fashion show successfully raised RM10,000 through ticket sales while the developer of SENI Mont' Kiara, Amatir Resources Sdn Bhd (a subsidiary of Aseana Properties Ltd), also topped up the charity fund with a RM3,000 donation. Proceeds from this charity event were donated to children homes, namely WAKE, Educare, The Happiness Centre, Rumah Kanak-Kanak Impian, MAGIC, Rumah Kanak-Kanak Angels, Puchong Clinic and Tuition Centre. Vietnam Terry Fox Run (2016) City International Hospital participated and sponsored the 20th year of Terry Fox Run, Vietnam for Cancer Research. Terry Fox Run is an annual non-competitive charity event held in numerous regions around the world in commemoration of Canadian cancer activitist Terry Fox, and his Marathon of Hope, to raise money for cancer research. Free Health Check Program (2015) As part of its Corporate Social Responsibility programme, City International Hospital organised a free health check program to about 300 people in Hoa Dinh village, Tien Giang Province. Charity Walk for Victims of Agent Orange (2015) City International Hospital staff participated and sponsored a charity walk for victim of dioxin (Agent Orange) to raise awareness about helping people with disabilities caused by Agent Orange in the community. Support Campaign ‘Screening for breast cancer when turning 40 years old’ (2015) City International Hospital sponsored the campaign ‘Screening for breast cancer when turning 40 years old’ organised by the Ministry of Health and The Supportive Fund for Cancer Patients – Bright Future, by providing free breast cancer screenings to about 700 women at City International Hospital and City International Clinic. Free Health Check (2014) Free health checks for 3,500 seniors and free Phaco surgery for 100 seniors in HCMC were undertaken during this time. This was part of City International Hospital’s programme to reach out to the community. Charity Walk for Victims of Agent Orange (2014) As part of its Corporate Social Responsibility programme, City International Hospital staff participated and sponsored in the charity walk for people with disabilities and victims of Agent Orange. The charity walk raised awareness about helping people with disabilities and victims of Agent Orange in the community. Donation of Learning Equipments to a Primary School in Vietnam (2008) As part of Aseana Properties Ltd’s corporate social responsibility initiative, computers, furniture and other learning equipments valued at approximately VND162 million (US$10,000) were donated to Vinh Huu 2 Primary School at Go Cong Tay Town, Mekong Delta Province. This was aimed at providing better learning opportunities and facilities to the younger generation, acknowledging the fact that education is the core of community building and facilitates the improvement of quality of life. Social and Healthcare Aid to Flood Victims of Quang Nam Province, Vietnam (2009) Hoa Lam-Shangri-La Healthcare Ltd Liability Company (developer of International Hi-Tech Healthcare Park and a subsidiary of Aseana Properties Ltd) donated VND$175,000,000 (approximately USD$10,000) to the flood victims of Quang Nam Province, one of the most heavily affected provinces of the Ketsana typhoon. Ketsana typhoon which hit the coastal provinces of Central and Central highland of Vietnam in September 2009, had resulted in flood, loss of life, injuries, starvation, illness and damage to properties. All donations were channeled to social and healthcare aid.
Corporate Social Responsibility
The RuMa Hotel and Residences has also created its own YouTube Channel with the aim of informing their buyers, staff, business associates and the public at large all aspects of The RuMa’s development, providing an overview of The RuMa and introducing key individuals behind the concept and design of both the hotel and residences.
The RuMa Hotel and Residences have both been separately awarded the Green Building Index (GBI) Provisional Gold Rating having successfully met all the GBI Criteria under each category for Energy Efficiency, Indoor Environment Quality, Sustainable Site Planning & Management, Materials & Resources, Water Efficiency and Innovation. The GBI is Malaysia’s industry recognised green rating tool for buildings to promote sustainability in the building industry. The achievement is a significant milestone for Aseana Properties to expand its green building footprints and delivering “Green” Building projects that can lay claim to “Sustainability and Environmental Excellence”.
Throughout the year, Sandakan Harbour Mall organised the following as part of their CSR programme:
